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The Evolution of the Chief Marketing Officer

Who could forget when IHOP changed its name to IHOb last summer, a move that had people talking and creating memes for weeks afterward? What about when SpaceX took the Tesla Roadster into space? You might even remember when Coca-Cola named K-pop group BTS as its new spokespeople, generating more than 1 million conversations about […] The post The Evolution of the Chief Marketing Officer first appeared on Kamyar Shah.

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